Linq

Linq (Linq App, Inc.) is a US provider founded in 2019 in Birmingham, Alabama for digital business cards, NFC cards and lead capture. For years the product was positioned as a team and enterprise solution for sales organizations, and it achieves very good ratings on independent platforms (G2 around 4.8/5 from about 553 reviews, 88 percent of them with five stars). In the overall comparison, Linq reaches a score of 62 out of 100 points. This places the provider in the midfield: feature scope (70) and team/admin management (66) are solid, and user satisfaction (84) is the strongest individual value. The rating is held back by the categories that are decisive for the German B2B market: GDPR (58), enterprise integration (50) and support & language (50).

Decisive for the assessment is a strategic caveat: in 2025/2026 Linq shifted strongly from digital business cards toward AI messaging infrastructure and raised a Series A round in February 2026 for this repositioning. According to several market sources, the original NFC/business card product is considered largely discontinued or of uncertain future. For long-term B2B adoption, this risk must be weighed carefully.

From a data protection perspective, Linq reaches 58 out of 100 points. Data is stored exclusively in the USA; EU or Germany hosting is not known, and the specific cloud provider and region are not publicly specified.

For the processing of personal data of German employees and contacts, this means a GDPR third-country transfer that is safeguarded only via EU standard contractual clauses (SCCs). On the positive side are a data processing agreement (DPA), which is publicly accessible and available on request by email, as well as a SOC 2 Type II certification (audit by Sensiba San Filippo) and a public trust center at security-report.linqapp.com.

An ISO 27001 certification is not documented. As a result, Linq is formally equipped in terms of GDPR contracts, but misses the criterion that is central for German and European companies: an EU/DE server location.

Providers with consistent Germany hosting including a DPA pursuant to Art. 28 GDPR (such as oneVcard) have an advantage here, because they avoid the third-country transfer from the outset.

For enterprise suitability, Linq reaches 50 points, and 66 for team and admin management. Available are centralized admin/team management, custom branding for a consistent company presence, a public API as well as direct CRM integrations with Salesforce and HubSpot.

This makes it possible to map sales workflows and lead handoff in principle. The classic enterprise identity features, however, are a gap: single sign-on (SAML/OIDC), automated user provisioning via SCIM as well as an MDM connection (Microsoft Intune, Jamf) are not publicly documented or unclear.

Automated bulk provisioning and centralized email signature management are also not confirmed. For IT-managed rollouts of larger workforces, where automated on- and offboarding via SSO/SCIM is expected, this is a noticeable disadvantage.

The enterprise rating is further aggravated by the strategic risk of the product repositioning, which burdens the predictability of a multi-year enterprise deployment.